8+ years across product, UX, and delivery
Product Designer | Sydney
I turn real-world problems into structured products, clear workflows, and shipped experiences.
Product Designer with product thinking across user research, workflow redesign, B2B systems, and 0-to-1 delivery.
Field research, workflow redesign, product architecture, 0-to-1 delivery
SaaS, EdTech, IoT, smart devices, trust-sensitive services
PMP, 4 invention patents, 8 GUI patents
Selected work
Work across UX research, workflow redesign, B2B systems, and 0-to-1 delivery
Soulful Asia
0-to-1 non-profit digital platform
Problem: the association had no structured system for trust-building, content, events, membership, certificates, or internal operations.
Result: launched a bilingual 0-to-1 platform with a 3-service model, a 2-layer public-and-operations system, and backend workflows across 5 operating objects: members, courses, certificates, publications, and events.
Smart Community SaaS System
Problem: property teams were working across disconnected systems, apps, devices, and manual workflows.
Result: built the initial connected SaaS architecture and supported rollout that drove 60%+ operational efficiency improvement, 20% labor-cost reduction, and expansion to 6,000+ property enterprises.
Education Workflow Redesign
Problem: teachers struggled with a confusing exam-reading workflow, and the product was hard for teams to maintain.
Result: redesigned the workflow and component system, improving design efficiency by 30%, development efficiency by 50%, and reducing bugs by 20%.
HiteVision Pie Product Line
Problem: important teaching features were underused because the interaction model did not fit real classroom behaviour.
Result: used field research and interaction redesign informed by 312 research inputs, and 100% of 75 surveyed teachers said they wanted to keep using the revised software.
Product Thinking
How I think through products, systems, and delivery
View allShort essays on systems, workflows, and AI-assisted execution.
Platform strategy
From Squarespace to a custom system: when a website is no longer enough
Why I redefined Soulful Asia from a simple website into a working product system with content operations and member flows.
Read more Stakeholder managementWhen stakeholders do not want to cooperate: product momentum in three real stories
Three real stories about influence without authority, finding the right communication path, and moving work forward through trust and value.
Read more Design strategyDesign is more than making things look good: using design strategy to drive conversion in an education product
How design decisions are commercial decisions, and how flow, state design, and pricing layout directly drive conversion in three real commercial MVPs.
Read more Systems thinkingI designed the data architecture, but I could not see the database
How I used AI to check whether product logic was actually reflected in APIs, storage choices, and cross-platform data flows.
Read more Product managementQuestion before executing: a product manager's practice of ROI thinking
How I used ROI thinking to question a top-down home-robot requirement and argue for a lower-cost software path.
Read more Incident responseWhen the website suddenly went down: how a product manager used AI to diagnose and respond to a server intrusion
A practical reflection on using AI to diagnose a 504 outage, confirm a crypto-mining attack, and work through recovery.
Read more Product managementWhen old assumptions stop holding, product managers need to rebuild how they work
Why AI is changing the hidden assumptions behind product work, and why workflow design matters more than document output.
Read moreCapabilities
What I bring across product, UX, and execution
The value is not just in tools or titles. It is in being able to connect product, UX, and delivery in one workflow.
Product
Product strategy, discovery, requirement scoping, prioritisation, stakeholder alignment, and roadmap thinking.
UX and design
Interaction design, information architecture, workflow design, prototyping, service logic, and interface clarity.
Execution
AI-assisted workflows, content systems, cross-functional delivery, iterative launch support, and operational structure.
Domains
SaaS, EdTech, IoT, smart devices, and trust-sensitive services.
Platforms
Web platforms, PC software (Windows), native iOS and Android apps, and admin systems.
Tools
Figma, Axure, Sketch, XMind, OmniPlan, ChatGPT, Claude, and Codex.
Resume
Experience aligned with product design and UX roles
Current positioning
- Product Manager
- Product Designer
- UX Strategy
- AI-Assisted Delivery
Selected experience
- 2025-Present Association of Soulful Asia
- 2021-2023 Beijing Zhiwu Technology Center
- 2019-2021 Beijing Qingyue Technology Co.
- 2018-2019 17EdTech
- 2016-2018 HiteVision Technology Co.
Core capabilities
Product strategy, product discovery, requirement scoping, user research, service design, interaction design, wireframing, prototyping, information architecture, roadmap prioritisation, cross-functional delivery, and AI-assisted workflows.
About
A cross-functional background shaped by product, UX, and delivery.
My background combines product design, UX strategy, and execution. I am strongest in product thinking and AI-assisted delivery, especially when teams need someone who can connect discovery, structure, interface thinking, content logic, and launch.
I also bring cross-cultural and community-oriented perspective, which is useful when the work requires sensitivity, service framing, and clear communication across different audiences.